asics
My partner and I created the first iteration of this highly successful ambient campaign for the 2010 asics New York City Marathon.
asics repeated the concept in 2011, this time adding video into the mix. With a bit of PR behind us, we got pickups in Adweek and Creativity-online
Here are two selections from a series of web videos made to promote the asics gel line.
asics repeated the concept in 2011, this time adding video into the mix. With a bit of PR behind us, we got pickups in Adweek and Creativity-online
Here are two selections from a series of web videos made to promote the asics gel line.

